Why Sainsburys Still Can’t Treat the Customer Right
After a hard days drive back from meetings on the mainland, I visited my local Sainsburys in Newport to stock on the essential items such as milk and bread, plus a few treats for the wife. When I came to the checkout, I was offered by the assistant to pack my bags, which I always answer no (why can’t you remember that?). When it came to paying, the assistant told me that I needed to swipe my own Nectar card (awards cards for those who don’t know) and then my debit card. Now I usually use this time to catch up packing my own bags whilst my debit card goes through the system, printing of the receipt etc. but now I don’t have this time because I now have two things to worry about – scanning my Nectar card (should I really bother doing that next time I ask myself? Sainburys probably don’t want to know my spending habits anyway) and entering my card, removing it from the machine because it didn’t work first time, entering my pin whilst still worrying about the unpacked shopping and the queue of people behind? I only had three bags of shopping but felt the eyes of customers on the back of my skull whilst I carried on catching up packing my shopping with them waiting.
Sainburys has taken away (in my opinion) one of the important iterations between itself and the customer. Why try to fix something when it’s not broken in the first place? It doesn’t speed things up at the checkout, it only slows things down and gets the customer into a flustered mess. Fools.
(rant over)